My Journey
About Me
Brand is the heart of a product—because it isn't just about what you build. It's how you win customers. I believe that your brand strategy is your product strategy, and that belief has shaped my work over the past 20 years.
I’ve led brand strategy, product marketing, and go-to-market for some of the world’s most influential tech companies, including Apple, Amazon, and Ring.
My work spans the full innovation lifecycle, from zero-to-one launches to category-defining businesses, all with a focus on building products and brands that scale fast and deliver results.
Product marketing at global scale
For six years, I led brand and marketing strategy for iPhone, iOS, AirPods, and Holiday campaigns as part of a global team at Media Arts Lab, helping launch and scale some of the most iconic products to hundreds of millions of customers across more than 20 countries.
"Shot on iPhone" began as a simple idea and became Apple’s longest-running campaign in history.
With Apple, I learned that marketing isn’t separate from the product—it is the product. Every touchpoint was considered part of the customer experience.
Scaling through community
I joined Ring post-acquisition by Amazon, where I led cross-functional marketing teams across brand, social, and the Neighbors app. My focus was to help scale Ring from a promising startup to a leading global home security brand with millions of users worldwide.
Ring’s success wasn’t driven by traditional marketing. The product itself became a powerful engine for organic growth and community engagement. The video-sharing feature and Neighbors app became content platforms, fueling word-of-mouth and driving over a third of new household acquisition.
When you build community into your product, customers become your biggest advocates.
Pioneering a new category
At Amazon, I led brand marketing, go-to-market, and consumer insights to build and scale Amazon Pharmacy into one of the fastest-growing brands in the U.S. within just three years of launch.
Operating in a highly regulated and complex industry, we had to establish Amazon as a trusted name in healthcare. We radically simplified the customer experience, reduced costs, and innovated in marketing and storytelling. From launching the RxPass Prime subscription to enabling Same-Day Delivery and integrating PillPack, we built a new kind of online pharmacy—one as intuitive as online shopping.
When you design around the entire customer experience, your product becomes a powerful force for change.
